About Us

Babble Soft, LLC is an Austin, Texas based company specializing in technology products that help make new parents' lives easier. The Founders launched a high technology company in 1997, which is still operating today. After leaving their last company, they had some babies and couldn't help but start another one!

How It All Began

As new parents, the founders of Babble Soft discovered that there was no easy way to keep track of the important activities that occur soon after a baby is born. They were advised to keep track of how many times a day their son was breastfeeding or bottle feeding; how much he was drinking; when he had his diaper changed, and if he had any medicine. On top of that, everyone wanted to know what color everything was!

They almost went crazy trying to keep up with numerous forms and pieces of paper where they had jotted down often illegible information. In their blurry-eyed, sleep-deprived state it was often hard to make heads or tails of the chicken scratch that indicated the last time their little smiling (or crying) delight breastfed or had his diaper changed that day.

Out of this chaos, Baby Insights (formerly Baby Manager) was born... just in time to test out when their daughter arrived! Baby Insights helps make the transition into parenthood a little easier. Soon after Baby Say Cheese was born with other applications on the way.

Babble Soft Background

Please check out our News page for current press mentions of Babble Soft. If you are a member of the press, please review our Press Kit for recent press releases and images. If you are interested in leraning more about our founder, Aruni Gunasegaram, please feel free to check out her blog at entrepreMusings.